The Design Museum brings you fifty typefaces that changed the world we live in!
The digital revolution has made typesetters of us all as we define our identities through the typefaces we choose to communicate with the world. In this witty and insightful book John L Waters explores 50 of the most influential typefaces and shows them in use on posters, perfume packaging, buildings and more.
From the power of Gotham – the typeface used in Obama’s first presidential campaign – to the eloquence of Baskerville, from the classic cool of Helvetica to Wim Crouwel’s provocative New Alphabet, this is a book of visual treats and wonderful stories.
Contents Includes…
Blackletter c.1455
First Roman Type c.1470
Garamond c.1532
Romain du Roi 1690 – 1745
Baskerville 1757
Bodoni late 1780s
The first Egyptians (slab serifs) 1810
Wood Types – condensed grotesques 1828 – c.1900
The First Typewriter 1868
Franklin Gothic Condensed 1903 – 14
Cooper Black 1921
Futura 1927
Times new Roman (aka Times Roman) 1932
Helvetica 1957
Beowolf 1989
Comic sans 1994
Gotham 2000
Guardian Egyptian 2005-
Ubuntu 2011
…And Many More!
The digital revolution has made typesetters of us all as we define our identities through the typefaces we choose to communicate with the world. In this witty and insightful book John L Waters explores 50 of the most influential typefaces and shows them in use on posters, perfume packaging, buildings and more.
From the power of Gotham – the typeface used in Obama’s first presidential campaign – to the eloquence of Baskerville, from the classic cool of Helvetica to Wim Crouwel’s provocative New Alphabet, this is a book of visual treats and wonderful stories.
Contents Includes…
Blackletter c.1455
First Roman Type c.1470
Garamond c.1532
Romain du Roi 1690 – 1745
Baskerville 1757
Bodoni late 1780s
The first Egyptians (slab serifs) 1810
Wood Types – condensed grotesques 1828 – c.1900
The First Typewriter 1868
Franklin Gothic Condensed 1903 – 14
Cooper Black 1921
Futura 1927
Times new Roman (aka Times Roman) 1932
Helvetica 1957
Beowolf 1989
Comic sans 1994
Gotham 2000
Guardian Egyptian 2005-
Ubuntu 2011
…And Many More!
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